JetBlue | Spec




Rejected slogans


We Don’t Crash Much.

Least Gross Kosher Meals.

Free Flotation Devices.

3rd Most Competent Pilots.

Now With 20% Less Phallic Shaped Planes



Print

blank ad in magazine.jpg

Mysterious blank ad (above) that cues readers to fold the page into an airplane. Through the use of a fake ad, on the reverse side, the JetBlue branding appears once the plane is formed.

BlueJet Mock-up final CLOSEUP ON PLANE.jpg
BlueJet Mock-up final.jpg

Bus ads

Bus - aspirations.png