@eBaySneakers | Earth Month

To illustrate the endless creativity you can unlock with eBay, we partnered with the internet’s most famous upcycler @nicolemclaughlin.

She used old eBay listings to create 8 original pieces, which we auctioned off for charity.

We got scrappy with some outtakes to tease the collab on social.

 
 

Once the auctions were live, we rolled out “making of” videos to promote each item. Just like this one: